Resume

Name: Darryl Paul Woodford
Title: BEng, MSc, PhD
Position: Postdoctoral Research Fellow at Queensland University of Technology — Brisbane, Australia
Languages: English
Qualifications: BEng Computer Games and Internet Technology from University of Essex (United Kingdom).
MSc Information Technology: Media Technology and Games from IT University of Copenhagen (Denmark).
Doctor of Philosophy from Queensland University of Technology (Australia)
Research: Interests
Twitter, Social Media, Television, Reality TV, Statistics, Fantasy Sports, Gambling
Homepage: http://www.dpwoodford.net
E-mail: darryl [at] dpwoodford.net

 

Publications:

  • “Introducing Telemetrics: The Weighted Tweet Index” (w/ Katie Prowd et al.). Association of Internet Researchers Conference 2014 (IR15) — LINK
  • “Mapping Social TV Audiences: The Footprints of Leading Shows in the Australian Twittersphere.” (w/ Axel Bruns, Tim Highfield & Katie Prowd). Association of Internet Researchers Conference 2014 (IR15) — LINK
  • “Exploring the Global Demographics of Twitter” (w/ Axel Bruns & Troy Sadkowsky).  Association of Internet Researchers Conference 2014 (IR15) — LINK
  • “Towards a methodology for examining Twitter follower accession” (w/ Axel Bruns & Troy Sadkowsky) — First Monday 19(4) — LINK
  • “Identifying the Events That Connect Social Media Users: Charting Follower Accession on Twitter” (w/ Axel Bruns) — Sage Research Methods — LINK
  • “Slicing Big Data: Gambling, Twitter & Time Sensitive Information” — Association of Internet Researchers Conference 2013 (IR14) — PDF
  • “Social Media, Data Analytics and Videogames Development: Halfbrick Case Study” with John Banks (first author) — Association of Internet Researchers Conference 2013 (IR14) — PDF
  • Evaluating Consent and Legitimacy Amongst Shifting Community Norms: an EVE Online Case Study (w/ Nic Suzor) — Journal of Virtual Worlds Research 6 (3), September 2013 — PDF
  • “Constructing the Ideal EVE Online Player” (w/ Kelly Bergstrom, Marcus Carter & Chris Paul) — Proceedings of DiGRA 2013: DeFragging Game Studies — PDF
  • “Regulating Virtual Worlds: Considering Participant-Driven Approaches” — Proceedings of DiGRA 2013: DeFragging Game Studies — PDF
  • “Innovation & Workplace Culture in the Australian Interactive Entertainment Industry: The HalfBrick Story” (w/ John Banks & Stuart Cunningham) — Proceedings of DiGRA 2013: DeFragging Game Studies — PDF
  • “Governance Challenges in the Global Games Industry” — New Directions in the Development of Creative & Media Industries conference, Chinese University of Hong Kong, 7-8 June 2013 — PDF
  • “Dispute Resolution Across Platforms: Offshore Gambling Industry & EVE Online” in Proceedings of the EVE Online Workshop, Foundation of Digital Games Conference ’13 — Chania, Greece. May 2013 — PDF
  • “Hanging Out Is Hard To Do: Methodology in Non-Avatar Environments” in Journal of Gaming & Virtual Worlds 4(3), November 2012.
  • “Regulating Virtual Environments” in Proceedings of the International Conference on the Foundations of Digital Games, pp. 270–272 (2012).
  • “Governing Virtual Worlds” in The IUP Journal of Cyber Law, Vol. VIII, Nos. 3 & 4, pp. 24-33, August & November 2009
  • “Gambling” with Gordon Calleja (first author) in Encyclopaedia of Play: A Social History, Edited by Rodney Carlisle, Sage Publications, USA (2009).

Presentations:

  • “Introducing Telemetrics: The Weighted Tweet Index” (w/ Katie Prowd et al.). Association of Internet Researchers Conference 2014 (IR15) — SS
  • “Mapping Social TV Audiences: The Footprints of Leading Shows in the Australian Twittersphere.” (w/ Axel Bruns, Tim Highfield & Katie Prowd). Association of Internet Researchers Conference 2014 (IR15) — SS
  • “Exploring the Global Demographics of Twitter” (w/ Axel Bruns & Troy Sadkowsky).  Association of Internet Researchers Conference 2014 (IR15) — SS
  • “Everyone’s Watching It: The Role of Hype in Television Engagement through Social Media” – Paper w/ Katie Prowd — Social Media and the Transformation of Public Space Conference, Amsterdam, The Netherlands. June 2014. – SS
  • “Mapping Online Publics: New Methods for Twitter Research” – Public workshop w/ Axel Bruns & Jean Burgess — Göttingen Centre for Digital Humanities, Germany. June 2014 — SS
  • “Audiencing Through Social Media: A Brief Overview” — Paper presented w/ Katie Prowd (& Axel Bruns) — Australasian Audience Research Symposium, University of New South Wales — SS
  • “Slicing Big Data: Gambling, Twitter & Time Sensitive Information” — Panel Discussion w/ Shawn Walker & Avijit Paul — Association of Internet Researchers Conference 2013 (IR14) — SS
  • “Methodological Challenges” — IR14 Pre-Conference Workshop: Social media research ethics & methods — SS
  • “Social Media, Data Analytics and Videogames Development: Halfbrick Case Study” with John Banks (first author) — Association of Internet Researchers Conference 2013 (IR14)
  • “Constructing the Ideal EVE Online Player” — Panel Discussion w/ Kelly Bergstrom, Marcus Carter & Chris Paul — DiGRA 2013 — SS
  • “Regulating Virtual Worlds: Considering Participant-Driven Approaches” — Proceedings of DiGRA 2013: DeFragging Game Studies — SS
  • “Innovation & Workplace Culture in the Australian Interactive Entertainment Industry: The HalfBrick Story” (w/ John Banks & Stuart Cunningham) — Proceedings of DiGRA 2013: DeFragging Game Studies — PDF
  • “Digital Methods and Social Media Analytics” — Workshop w/ Jean Burgess & Axel Bruns, CCI Winter School — Brisbane, June 2013 — SS
  • “Game Studies and Beyond” — Workshop w/ John Banks, CCI Winter School — Brisbane, June 2013 — SS
  • “Governance Challenges in the Global Games Industry” — New Directions in the Development of Creative & Media Industries conference, Chinese University of Hong Kong, 7-8 June 2013 — SS
  • “EVE Exceptionalism: Anything goes?” — Panel Discussion w/ Marcus Carter, Catherine Goodfellow & Christopher Paul — Foundation of Digital Games Conference ’13 — Chania, Greece. May 2013 — SS
  • “Dispute Resolution Across Platforms: Offshore Gambling Industry & EVE Online” in Proceedings of the EVE Online Workshop, Foundation of Digital Games Conference ’13 — Chania, Greece. May 2013 — SS
  • “Die Twitter-Userbase: Erste Beobachtungen” w/ Axel Bruns — Twitter Workshop, Munich, April 2013
  • “Code: Dominant or Subservient” — CODE 2012, Swinburne University, 20-23 November, 2012
  • “Regulating Online & other projects” — Oxford Internet Institute Summer Doctoral Program — 9 – 20 July, 2012
  • “Methodology in non-avatar environments” — CCI Winter School — Brisbane, Australia — 21 – 27 June, 2012 – SS
  • “Regulating Virtual Environments” — Foundation of Digital Games Doctoral Consortium — Raleigh, North Carolina, USA — 29 May – 1 June, 2012 — SS
  • “Gambling & Gaming: Power Relations in Dispute Resolution” — Perspectives on Power Conference — University of Queensland — Brisbane, Australia — November 2011 – SS
  • “Hanging out is hard to do: Ethnographic Methodology in Non-Avatar Environments” — CCI Symposium — Sydney, November 2011 – SS
  • “Games, Innovation and Research Methodology” — CCI Symposium: The Big Picture: Socio-Cultural Research and Australia’s Policy Challenges — Brisbane, July 2011
  • “Internet Research Methods” — CCI Symposium — Melbourne, November 2010
  • “The Fallacy of the Magic Circle” — Games Convention Online — Leipzig, August 2009 – SS (Invited Presentation)
  • Panel Discussion: Farewell to the “Magic Circle” – Expansion of Society into the Digital? Virtual Worlds as Social Worlds — w/ Mark Butler, Ren Reynolds & Stephan Günzel — Games Convention Online — Leipzig, August 2009 (Invited Presentation)
  • Abandoning the Magic Circle — “Breaking the Magic Circle” seminar — Tampere, Finland — April 2008 –  PDF – SS
  • Governing Virtual Worlds – Brunel 2nd Annual Postgraduate Games Conference — London, England — September 2008 -PPT

Teaching:

  • Contemporary Investigation in Journalism, Media and Communication (KCB310) — Unit Co-Ordinator & Project Supervisions — Semester 2, 2014 — Queensland University of Technology
  • New Media: Internet, Self & Beyond (KCB206) — Semester 1, 2014 — Queensland University of Technology
  • Contemporary Investigation in Journalism, Media and Communication (KCB310) — Project Supervisions *2 — Semester 2, 2013 — Queensland University of Technology
  • New Media Ethnographies (KCB207) — Sessional Academic, Lecturer & Course Design — Semester 2, 2012 — Queensland University of Technology
  • New Media: Internet, Self & Beyond (KCB206) — Sessional Academic & Lecturer — Semester 1, 2012 — Queensland University of Technology
  • Exploring New Media Worlds (KCB207) — Sessional Academic & Lecturer — Semester 2, 2011 — Queensland University of Technology
  • Introduction to Games Production (INB181) — Workshop Demonstrator — Semester 2, 2011 — Queensland University of Technology
  • New Media: Internet, Self & Beyond (KCB206) — Sessional Academic — Semester 1, 2011 — Queensland University of Technology
  • New Media Worlds (KCB202) — Sessional Academic & Lecturer — Semester 2, 2010 — Queensland University of Technology
  • Game Theory — Assistant Lecturer — Fall 2009 — IT University of Copenhagen
  • Game Design — Assistant Lecturer – Fall 2009 — IT University of Copenhagen
  • Game Culture — Teaching Assistant — Spring 2009 — IT University of Copenhagen

Media Publications:

  • “Asking the wrong questions about gambling” – Inside Story – LINK
  • “Caribbean Copyright Showdown” with Ramon Lobato – Inside Story –  LINK
  • “My Kitchen Rules pair are all the rage on social media – for now” with Katie Prowd – The Conversation – LINK
  • “Brands are big winners in the ‘first social media World Cup’” with Katie Prowd – The Conversation – LINK
  • “View from Brazil: Twitter as a tool for protest – and procrastination” with Katie Prowd & Ana Vimieiro – The Conversation – LINK
  • “Bigger than the Superbowl: the World Cup breaks viewing records” with Katie Prowd – The Conversation – LINK
  • “The World Cup that was: a look back through social media” with Katie Prowd – The Conversation – LINK
  • “Party Tricks struggles for votes with a social media audience” with Katie Prowd – The Conversation – LINK
  • “Online fine line: using social media to predict the Big Brother eviction” with Katie Prowd – The Conversation – LINK
  • “Big Brother ratings are down – but social media use is up” with Katie Prowd – The Conversation – LINK
  • “Collaborations are key to kickstarting your YouTube career” with Katie Prowd – The Conversation – LINK

Media Interviews:

  • “YouTube & Viral Videos” — ABC Radio 612 — 30 July 2013
  • “Rupert’s changing the world, 140 characters at a time” — Crikey (Farz Edraki) — LINK
  • “My Kitchen Rules had strongest engagement in battle of reality TV shows on Twitter” – Mumbrella (Megan Reynolds) — LINK
  • “Reality TV stars need Reality Check” – Courier Mail – LINK
  • “Local Experts Question Twitter’s TV Plan” – AAP & Various Outlets — LINK (Yahoo!) | LINK (Sydney Morning Herald)
  • “Social Media Panel” – 4BC Radio – Ongoing (weekly)
  • “Are audiences interested in Ten’s social push for new show Party Tricks?” — LINK

Grants:

  • “A Platform For Social Media Analytics” — QUTBluebox — Ongoing
  • “Metrics for Social Television” — QUTBlueBox — February 2014 – September 2014
  • “Telemetrics” — QUT Virtual Linkage — February 2014 – October 2014
  • “Comparative Social Network Analysis for Topic-Specific Online Communities” – ATN-DAAD Grant w/ University of Gottingen — 2014-2015
  • “Commercialising Social Media Analytics” — QUTBlueBox — November 2013 – February 2014

Memberships:

  • Association of Internet Researchers (AoIR)

Work in Progress:

  • Social Media Analytics
  • Telemetrics
  • Twitter & Reality Television
  • Community Governance and Dispute Resolution in the Collectibles Industry.
  • Fantasy Sports

Software Packages Used:

  • Python
  • Tableau
  • RapidMiner
  • Microsoft Office Suite (including Advanced Excel)
  • Java

Miscellaneous: 

  • Designed and Ran ‘Tableau for Twitter Analysis’Workshop – (i) Gottingen Centre for Digital Humanities, Germany; (ii) Social Media Research Group, QUT, Australia (w/ Katie Prowd)
  • Session Chair at Association of Internet Researchers Conference (IR15) — Daegu, South Korea
  • Session Chair at Association of Internet Researchers Conference (IR14) — Denver, CO
  • Session Chair at Ignite13 Conference — Queensland University of Technology
  • Reviewer for New Media & Society, Media and Culture (M/C), Journal of Media Business Studies, Journal of Broadcasting & Electronic Media & International Gambling Studies Journals.
  • Reviewer for Internet Research Conference.
  • Selected by Oxford University for the Oxford Internet Institute Summer Doctoral Program, 2012.
  • Awarded Scholarship to attend Doctoral Symposium at ACM Foundation of Digital Games Conference, 2012.
  • Involved in the re-development of New Media Units (KCB206/207) from 2011-2012.
  • Redesigned CCI website & developed metrics collection mechanism – 2012.
  • Member of Organising Committee for RHD/ECR portion of CCI Symposiums in July 2011, November 2011, June 2012, November 2012.
  • Member of Organising Committee for CCI Winter School, June 2012, and Organising & Admissions Committee for June 2013.
  • Organised video streaming of CCI Symposium events.
  • Awarded Full Scholarship for PhD at Queensland University of Technology.
  • Designed website for FIRST Institute, Denmark from 2008-2010.
  • Member of Organising Committee for ALGO Conference, September 2009, IT University of Copenhagen.

Games

  • Not Another Space Game (w/ Jonas Flensbak, Bo Bendtsen & Lies Van Roessel)
  • Man In The Middle (w/ Jonas Flensbak, Bo Bendtsen, Daniel Kromand & Jess Rahbek) — Download — YouTubeMicrosoft Denmark Interview